7 Steps on How To Make An Electronic Press Kit

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Marketing Musicians:electronic press kit

An Electronic Press Kit is an easy way of letting people learn more about you and your music. Here you will learn how to make an electronic press kit, often called a media press kit, and this one is for musicians, whether you are a band or a solo artist.

This description is, in a way specified for use with a website. Most musicians using an Electronic Press Kit, uses a website for the presentation. If you don’t have one, you can get one for free (actually you get two). Sounds too “worky”? It’s not, but give me a signal, (and I’ll let you in on a secret), it’s huge.

WHAT TO DO – THE 7 STEPS:

  1. Collect all the information you need.
  2. Sort all the information you want to use.
  3. Write the content addressed to your recipients.
  4. Add the pictures.
  5. Add your promotional Videos.
  6. Add your YouTube Music Videos
  7. Spread the link all over internet on Social Media.

That’s how to make an electronic press kit. When you have all this information in one place, it is called an Electronic Press Kit simply because this is the information you give to the press. For short it’s called an EPK. To make “the baking” easier every recipe has some information of what to do with each of the ingredient. You can, of course, add other things to this list, but these are the basics that people will be looking for. (Yes, I like food, and always use recipes with a twist). Now, let’s dig into each of these steps:

1. THE INFORMATION YOU NEED

a) You need a Biography. This will tell your recipients what you are as a musician, what kind of music you play, how long you’ve been playing. You could also add something valuable about why music is important to you, as long as you don’t make it the main part of your biography.

b) You need some music clips and some interviews (if you don’t have any, make some). These should be of as good a quality as you can get. If you don’t have any good ones, yet. Challenge your friends to make those coolest small clips Ever. They should show what you are as a musician (or band), reflecting the pleasure when you work, the humor or whatever you feel important to show. Start with what you’ve got, and you can change these later.

c) You need Photos. Use high resolution photos. You want this because they should be downloadable for the press. Make sure that you get the name of the photographer on it, it’s always a good thing to give the right people the credit for their work.

d) You  need press reviews, if you have some. If you don’t, prepare for them to be on a page of their own (which means – keep it in mind). If you have paper versions, scan them and make sure that you credit the paper, the journalist for their work. You might even ask them if they would share the file with you, they like publicity, too…

e) Are you going on a tour? or when is your next concert? You should organize your previous concerts and list them with the newest on top. Always keep the newest on top. Your next concerts should be listed the same way, on top of the old ones.

f) Contact Information. Decide where you want your recipients to find you. When you’re addressing your audience, you might want to give different information that you give to people you want to work with, like managements, record companies, press and other external, more official recipients.

g) You should have some promotional videos, showing some of the good action you do as an artist. They are a natural part of your promotion as downloadable videos for the press, to be shared on social media. Make sure they have something special, something that people want to share.

2. SORTING THE INFORMATION

This is a smart way of saving time. One of the benefits of having an Electronic Press Kit, is that it  shows what you have been doing and what you are planning in the future. Decide and prepare all the elements in a way that makes sense. If it makes sense to you, you also tell people about yourself, without saying it. You do express yourself by the work you do and the way you present it.

Make sure you use the pictures that fits to the text you’re presenting. When you tell about your band, it would look silly with a photo of you in the shopping mall. Use pictures to describe what you’re saying and more people will read the whole document and search for everything you have on your site.

3. WRITE THE CONTENT AND ADDRESS IT TO THE RIGHT PEOPLE

It’s not a problem to do this, although it sounds very formal. Use your natural language, but make sure that your audience understand that you are “talking” to them.

If you are addressing your fans – “talk” to your fans.

If you are addressing someone who should hire you – “talk” to someone you want to hire you.

This might mean that you want to make different EPK’s for different purposes, but again, you decide how you want to present yourself or your band.

4. ADD THE PICTURES

The pictures are an important part of the presentation. They also tell something about you. Make sure that the right pictures comes in the right place. Since you already had a plan, use it, just place them where you meant to have them. Plans can change, of course, but you’re about to experience that it takes less time to change a few pictures, than to do the planning and placing as one task.

5. ADD YOUR PROMOTIONAL VIDEOS

If you want to make the most of them, you place them around the text. Before, in between and after. Naturally, depending of how many of those videos you have. You can also just insert them on a page of their own, or what’s even better, do both. Promotional videos are meant to promote you, and the more often they are present, the bigger chance that more people see them.

6. ADD YOUR YOUTUBE MUSIC VIDEOS

These should be in one place, so why not have them on a page for themselves. You can always link to them from the other pages, that’s just a few clicks and it’s done. You may want to use some time to sort them in an order that makes sense to you or if you have indications of what your audience will be looking for, place it in an order where you are sure they will find it, but maybe they get interested in some of the others.

7. SPREAD THE LINK ALL OVER INTERNET USING SOCIAL MEDIA

When you have everything set up, and you’ve checked that it looks nice. It’s time to publish and spread the good word.

This is something you really burn for, so you should be proud of your work. If you are in doubt of something, you can ask a friend or have the discussion in the band. You will figure it out, but don’t let it take the next year. Whatever you wrote or whatever picture or videos you used, you can change them later. The point is to make it pleasing, and you will have to do updates later, anyway.

This is what you have to do, now it’s time to start doing it (if you haven’t already).

marketingmusicians.org how to promote your musicI hope you found this article interesting, and that it will help you in the promotion of your music. You’re welcome to leave a comment on anything you found here and how you see you can use it. Leaving a comment on a website is of more value than most marketing musicians understand. That it’s valuable to other readers, is one thing, but you will also see other benefits from this activity. If you miss anything, please let us know. Marketing Musicians, (this website) want to reveal all you need and also give you ideas on where you can get what you need, safely, tested and approved. Thanks for your comments, and thank you for sharing 🙂

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