When it comes to marketing, musicians have a tendency of leaving it to others. Even Social Media Marketing. When you learn how social media marketing is a help for musicians, you want to do some changes. Even if you are on the top of your career. You want more people to listen to You, and you can make that happen by doing at least some of it yourself.
THE IMPORTANCE OF DOING SOCIAL MEDIA MARKETING YOURSELF
Your approach to social media decides how successful your social media marketing will be. Are you one of those thinking that social media just is a place on internet where people drown themselves in all the misery the world can offer? You are partly right, but most people using social media do what they can to avoid that. It is time to see how social media marketing is a help for musicians.
Curiousity and common interests are the two best reasons people get active on social media and stays there. What other people do is interesting as long as the reader has an interest of knowing that, but they move on when there’s no excitement, fun or otherwise interesting issues to relate to.
By leaving your social media marketing to others, you leave out yourself from your marketing. Any company doing marketing for others are in fact marketing themselves, by using other peoples information.
There will always be a level where you can apply something personal that makes people join your project, concert or gig because you told it. This would be left out if you didn’t do it.
There is a difference when people read “I really want to do this because I believe in it, that’s why I tell you…”, and ” he says that he really want to do this because he says he believes in it, so he wants to tell you that… “.
Anyone marketing anything, do it for themselves. If you want people to follow you, you have to approach them. It should not matter where you play.
When you play you want your audience to be there, because they like what you do. They will get there if you let them know a little about you. Wouldn’t it be nice knowing that wherever you play, you have an audience?
Your relationships makes it happen, not some other guys marketing. This is where social media marketing has its power. Building relationship on a level you feel comfortable with. Your comfort is also a part of you.
SOCIAL MEDIA – WHAT ARE THEY?
The first thing you need to know about social media is that they are Social. People interacting with other people. Human beings talking to each other without using the voice. The way you say it, is the way you would say it if you were standing talking to them belly to belly. In a nice tone, of course.
Social Media are made by people who saw a possibility for new ways of communicating, using the power of internet. They are websites or applications where you can interact with people having the same interests as you. You get friends or followers, subscribers, the names are different, but your interaction is the purpose. Being social on your own premises for others to understand who you are and what you do.
There are a lot more programs or applications than we usually hear of. They all work differently and relates to different people. It’s not what you are interested in that’s the difference, you will find an interest for you in any of them.
The difference is more in how you like to use the media. Some like sharing content like photos, drawings, stories and others just like the chat. The social media are built to cover a need and a way to connect to others with similar interests all over the world. (Probably the need of the builder of the site or a need the builder found not to be covered.)
WHAT SOCIAL MEDIA IS GOOD FOR MARKETING?
Every social media platform can be used for marketing. What you market has to meet an audience, so where you find your audience is the best place to do your marketing.
Your audience can be anywhere, that’s the problem. You need to find them, so they can get to know you and your work.
By adding a few criteria, you should find the right platform. How you like to communicate is one of them. How your audience like to communicate is another. How many people uses the platform and for what purpose are also important. To make sure you find the right platform you need to know what their purpose is.
The most popular platforms are where you meet most people, but make sure you can find an audience there. You probably will on all, but some are better for you than others. Start with the one or two you know and try to learn about the others as you get the hang of it.
Marketing is about sharing your information and get the people to interact with you. By “fishing” on different social media, you can make them connect with you on the platform where you feel comfortable. Sometimes that works, and you can always find a way to do it.
Let’s look a little closer on how social media marketing is a help for you as a musician.
HOW TO DO SOCIAL MEDIA MARKETING
There are hundreds of people (if not thousands) offering their help on social media marketing. Some knows what to do, others tell what they do, hoping it works. More on that further down. Knowing what the platforms are concentrated about is important knowledge for your targeted marketing.
As a musician you are more free than others, because most people relate to music. At least they know what it sounds like, or believe they do. Music is a lot of things, among others; sound.
You need to know how to act on the platform to make your marketing work. You need to act in a way that gets you an audience and saves you time. (There are great trainings for this, relax and read on).
Here are a few things you need to know about the most popular social media. You probably know about them, maybe you use them, great. Using them for marketing is easy when you know how to do it, and how they work.
Everyone is on Facebook, they say.
That is not true, but Facebook is the largest of all social media.
Millions of people connect with friends and family. They can join in groups and everyone can make groups about anything where people find a common interest.
Interacting on Facebook is primarily on each others “wall”. You post your content on your wall and your friends can see it. You can also post it globally. That means that you can mark some words and everyone searching for those words can see your content.
The interaction is about commenting and discussing on a chat automatically connected to what you share. when you comment, your friends and others who have made comments get a notice that you wrote something.
There is also a possibility of doing live chat, (one on one) and you can leave messages in an app called Messenger.
Twitter is a miniblog. Short messages called tweets, are sent to your followers. You can link your content and pictures to the tweet. You can reach a lot of people by using hashtags (#). When other members than your followers do a search, they can find your message containing the tag. If they want they can follow you, and you can follow them back.
Twitter wants to be the “what’s on now” anywhere in the world and at the same time connect people with mutual interests.
You can also send private messages to your followers.
Tweets pass by very quick, so to find a pace that matches you followers to get response is a puzzle. On the other hand, what you post is on your profile. Your profile is open to anyone anytime, so what you post is what people see when they search for you.
LinkedIn is for businesses. Keeping contact with other related businesses is always a good idea. They want you to connect and share content with others and keep the social contact in helping each other grow their business.
You have your profile, and other members can recommend you for your skills. The information you give in your profile will also be what makes other members interested in what you do and make the connection.
This is the social part of Google. When you share your content, it is open to everyone at Google+ and more. There is a feed of content and when people like what they see or read they rate it by giving a +1 (the same as a like in other social media).
You choose participation in groups. This is where you can interact with other people about content. When you choose to get friends of someone else, you can always have a Hangout (a chat). You can choose between hangouts as live text or hangout as video.
YouTube is the video channel of Google. It is connected to Google+, so in a combination of these two you can let your future audience get a good picture of who you are and what you do.
Video marketing on YouTube is an interesting market as well. Especially for musicians. When you release your videos containing your complete work or parts of your music, you are getting the attention you want from people who like what you do.
The way you socialize on YouTube is by getting likes and comments on your videos, but also get them to subscribe to your account. They will then get a message when you release a new video and you get more views on your videos.
These are just a scratch on the surface of what social media that excist. Maybe you use others or have heard of others. Let me know by adding a comment and I’ll be happy to check them out.
HOW TO LEARN SOCIAL MEDIA MARKETING
I mentioned earlier that there are tons of people who wants to teach you how to succeed with social media marketing. That is great, but to be consistent in your marketing you should try to keep up with one system. Everything works, as long as you are kind to others.
What you need to learn is how to interact with your audience and what kind of communication that works. Another important issue is that you can let these social media interact with each other as a supplement to your blog.
You keep to one strategy, instead of listening to different speakers saying this while others say that. Killing the initiative you have is often the result of using various techniques on the same content. As long as you keep to one way of connecting the social media, you are more likely to succeed.
I found a community full of people doing their practise inside the system. They practise on making themselves clear, on talking to people in a good manner while they are helping out others on any questions they might have. You can check it out for yourself here, in my review.
There are training for every way of doing social media marketing, and they are connected to each other.
Everything I write about here is for free. None of these demand you to use any kind of credit card. You make free accounts and get to know other people. There is also a possibility of doing paid marketing in all of these social media, but that part is not covered here.
You can start your training for social media marketing today, if you want. By creating an account at Wealthy Affiliate, you get access to the whole system for free, the first seven days. After that, you can choose between a free version or a paid version (premium). Those are the only levels there are inside. You can check it out here.
If you are ready, you can start by creating your first free website here:
I hope you found this article interesting, and that it will help you in the promotion of your music. You’re welcome to leave a comment on anything you found here and how you see you can use it. Leaving a comment on a website is of more value than most marketing musicians understand. That it’s valuable to other readers, is one thing, but you will also see other benefits from this activity. If you miss anything, please let us know. Marketing Musicians, (this website) want to reveal all you need and also give you ideas on where you can get what you need, safely, tested and approved. Thanks for your comments, and thank you for sharing 🙂
Let’s talk about Social Media Marketing and keep asking the questions. Looking forward to hear from you!