The use of Facebook in music marketing is very often misunderstood. If you know how to type http www facebook com in general, you are almost there. You just need a few more tips.
Facebook is a social platform where people are people, looking for other people. Why they look for other people varies a lot, but the main focus is finding friends and make new friends. The new friends are mainly people having the same interests as you, and they are all over the world, if you look for them.
FACEBOOK AS FACEBOOK
When you are a member of the Facebook community, you are a part of the biggest social network on earth. There’s a saying that everyone is on Facebook, but what I see is that a lot of musicians of all genres tend to stay as far away as possible.
When you create an account, you start searching for friends. It’s usual to search for people you know. If you haven’t got an account, you have an advantage if your purpose is to make your Facebook account be a part of your marketing (more on that further down).
WHAT IS FACEBOOK?
Facebook is about keeping in touch with people, mainly by online chatting or messages. You typically type http www facebook com on your keyboard, log in and then you can leave a message saying what you did today, what you are going to do or how life treats you. You can also share something from internet, pictures, videos, blogposts and more.
That’s when it starts getting interesting for marketing. The first rule, however, is that Facebook is for keeping in touch with people, not marketing. So how is it still possible and very popular to use Facebook as a marketplace?
FACEBOOK AS A MARKETPLACE
There are several ways to use Facebook as a market.
For instance 1; you have a gig;
you can leave a message on your wall (which actually is just another place where you can leave a message), telling where you are going to be and when. Maybe someone is interested in the price to get in, and send you a reply (message on your wall). You reply to that message and All your friends on Facebook have access to the information. (This message is visible to all your friends.)
What you tell in that message decides whether you get someone to like it and share it. Engaging messages have a tendency of being more shared and liked than pure informational ones. With the possible exception of a message with great news on topics people love.
For instance 2; you have a concert;
then you can make an arrangement ( which works like any another page on a website). You can make it informal and ask for all your friends to like it, and share it. If they share it, their friends can see it, and some of those will probably ask to become your friend. Which is what you want, because they can be your audience.
For instance 3; you want to invite someone special
Then you can send a message on an application called Messenger. These are private messages between you and the one you direct the message.
For instance 4; you want to reach out to anyone, so you create a Fan Page
Everyone should have a fan page. Fan pages are great to spread a lot of information about what you do. This is also a page you invite people to like and share. When you do, you will see more traffic on the page and more traffic often means more people in the audience.
On fan pages, you can write or share everything that is related to the next event you are taking part of. Big or small, doesn’t matter.
What matters is that you communicate with your audience. Share information naturally on your personal Facebook account (if you’re comfortable with doing that), on the arrangement page and your fanpage.
At Last: For instance 5; you can pay for advertizing
There is a possibility to pay for advertizing. It’s quite easy and you can choose what area, what kind of people, what they like and look for on Facebook for your promotion. It doesn’t have to be expensive to get some curious folks to your event. It’s quite probable that more people see your add on facebook, than the ones you have in a newspaper… (of course, that depends on how many readers the newspaper have, but no one reads everything, especially ads).
Rule no. 1: Keep in touch with people – don’t market them, talk (chat) with them. If you don’t, they won’t bother coming back or comment what you have or share it with their friends (with a possible exception of your super fans, they will share anything you do).
HOW TO USE FACEBOOK IN YOUR MARKETING (especially the free marketing)
Always make comments to what others share, daily, naturally. In addition to that:
(at least) SIX MONTHS AHEAD
Say something about the project once a week. Let the people know and remind them (with new details every week).
Make sure your friends click the like button on your fanpage. Update it regularly (yes, I know, I said that before, this was a reminder). Do the necessary small talk on fb, don’t spam. They lose interest. Keep focus on you, not your project
Use/create your fanpage
Create a background picture. This can be a picture of you playing, with the date/time/venue of your next concert. The important ones, not the small ones. Always post where you are playing and who you are playing with.
3 months ahead
Mention your project about two posts a week
1 month ahead
The last month you should post about three posts a week. All the post/messages should be shared on all the other social media.
The Last week
Create a post every day. Every day, no exceptions. This is important to make sure your friends see your content when they are inside.
If this sounds difficult, you should make yourself a plan. That makes it a lot easier, when you concentrate on getting time to practice as well.
Always remember the first rule, and you can double the audience.
Have a great time making the plan on how to use facebook in music marketing.
I hope you found this article interesting, and that it will help you in the promotion of your music. You’re welcome to leave a comment on anything you found here and how you see you can use it. Leaving a comment on a website is of more value than most marketing musicians understand. That it’s valuable to other readers, is one thing, but you will also see other benefits from this activity. If you miss anything, please let us know. Marketing Musicians, (this website) want to reveal all you need and also give you ideas on where you can get what you need, safely, tested and approved. Thanks for your comments, and thank you for sharing 🙂by