You want your music marketing to be a success, after all you did spend some time on it. I notice that a lot of musicians marketing their music, seems to forget something…
I don’t know if that’s you, but if you look at the big stars, they became stars because they did something different. Digital marketing is not just about your music, but also about you. The musician, your band.
Want to know more? Read on…
By using music marketing companies, you get the help you need, it comes with a price tag, and another thing; will you qualify?
These companies are looking for specific musicians and music. You have to apply to have them do your marketing. In the end you could find a company to do the job for you, of course, but first you should find out the more important answer to the question; When should you look for a music marketing company?
They are in the business to make money, but it doesn’t have to start there, you can start for free and learn about marketing before you leave it to someone else. You need to know everything about the marketing done for you, anyway, so the question is;
Do you know how to make your marketing worth it?
Marketing Music From Scratch
Musicians and Bands should do their own marketing. At least in the beginning, until the results start showing up. When you know how to do the marketing, you know how to reach your audience.
If you’re just uploading your music somewhere and hope that someone finds the track and share it with others, you will probably be disappointed. It can happen, of course, but by preparing people of the coming release or gig, you are more likely to reach a larger audience when the launch is set, and more people will search for your release and share it. Cool?
Leaving out the marketing of financial reasons, is not a good idea. You should build your audience while recording, or practicing for the gig. Let the people know what’s going on and give them a teaser now and then.
When you do this according to a plan, you can target your audience far better than if you leave it out. Leaving it out really means leaving the audience before you found them, and in the end leaving the money on the table. (you can read more about a market plan here)
Should you join a Music Marketing Company?
There is nothing wrong in joining a music marketing company, but it comes with a price. You should look for options where you can learn about marketing according to your wallet. Another problem by joining a company is their wish to make your music the way they want it.
If you are serious about your music, you should first build an audience that likes your music. You should be building the audience with information based on the way you make your music and show them that you are serious about it.
What you choose to do when you have an audience depends on how much time you can spend on connecting with your audience. The more you give, the more you get.
Marketing is Marketing – what you market matters
The way you market should be according to how you live your life. The more you can make your marketing a natural part of your life, the easier to get the results you need. There are communities that doesn’t focus on what you market, but how you market.
By joining such communities, not directly connected to music in any way, you get a chance to make your music your way and learn everything you need about marketing, at the same time. You also get a chance to communicate with ordinary people and get response on your music and your marketing.
A lot of these communities have a fee, but not all. I was searching internet for a long time before I found a community (more info further down) where I can work on my music and have access to all the trainings I need to do the marketing efficient.
My search was aimed to find a way to use the time for what I love to do, not everything else. By using my work on my music as a part of my marketing, I realize that marketing is easy to put into a thorough training and make sure I get an audience.
I’ve tested this online and offline and the same techniques can be used in both cases, with good results. By using what you are good at and implementing it into marketing techniques that works, your music can reach a much larger audience than you probably expected.
Work on your music and make your music your work
Too many musicians have to work in shops, gas stations or other businesses to make an income. Network marketing is another way of making a living. By building your network and using that network to make an income, you are most likely to save some time as well.
The time you save, is time you can use for making and practicing your music. You get more time to make the plans you need to make sure you get the success you want with your music.
Working online is not one “thing”, it is what you make it. Your way of working online, can easily be your regular income. By being consistent you can make the income you need and keeping your focus on your music.
When you market what you like in a combination with everything that relates to it, you can make your music your work. The next step is of course to make a living of your music, if that is what you want. Your life is based on your choice, and your music is a part of you.
How a community is helping out
When you have a question about marketing, you will always get an answer in a community. Working in a community is also a great help to make marketing natural. When you learn how to keep in touch with ordinary people that just have an interest of music, not necessarily work with music, you learn a lot about how to treat your audience, keep your audience and expand your audience.
This is a lot easier inside a community where everyone is busy working on their own marketing. You learn, you earn and you benefit from it in a way that makes you the expert on communicating with the people that matters to you, your audience. (This is why I recommend the WA community. You get all the help you need and you get the comments you need to improve.)
In that way, you will be a lot better at marketing and at the same time you will improve your communication with your audience.
Another benefit for you, is the fact that it is free of charge. You get access to everything you need to make your marketing a success. In other words, by making a free account, your marketing will become much better without having to spend anything.
For your Success – The way You want it
I hope you found this article interesting, and that it will help you in the promotion of your music. You’re welcome to leave a comment on anything you found here and how you see you can use it. Leaving a comment on a website is of more value than most marketing musicians understand. That it’s valuable to other readers, is one thing, but you will also see other benefits from this activity. If you miss anything, please let us know. Marketing Musicians, (this website) want to reveal all you need and also give you ideas on where you can get what you need, safely, tested and approved. Thanks for your comments, and thank you for sharing 🙂by