Digital presence has a lot to do with being around the right places. Using an Electronic Press Kit EPK can be the best help you can get.
Feel the question? Here it goes:
What Is A Musicians Electronic Press Kit?
It started with a musician who wanted to promote his music the new way, back in the late 1990’s. Since then it has become a very natural way of promoting musicians, artists, festivals, events, music sales and other products and a lot more.
If you imagine yourself having all the information someone needs to get to know you put together, then you have an electronic press kit. The name might be a bit confusing, and for some it sounds like a lot of work. To make a great electronic press kit, musicians already have the most, without doing to much extra.
A musicians electronic press kit is essentially a website providing the information you want to release. It can also be an e-mail with the same information. All in all, an EPK can be anything electronic or digital (some prefer to call it digital press kit) that can be spread easily to the people that you mean should have your information.
This Is What You Usually Find In An EPK:
Biography of the artist or the group
Music clips, usually in form of short audio tracks
High resolution press photos, downloadable for the press
Tour dates, if you’re going on a tour.
Promotional videos, where you show small parts of your performances
Press reviews and interviews
Contact information, like website links, social media accounts, phone numbers and everything you want to release for those who want to get in touch with you.
Apart from these items you can add whatever you mean is interesting for the audience you want to reach.
Being a musician, you are probably more interested in practising and become a better musician than making an electronic press kit. You are also more interested in making your music and let it grow your reputation, so you might ask yourself; “why do i need an epk?”
Why You Need An Electronic Press Kit
To save time.
- When you have an EPK running 24/7 you don’t have to worry about how you should promote yourself and your music. Anyone can find it, as long as you are doing the marketing within your network.
- When you have set up your EPK, it is easy to spread the word when you add new content. Using your skills and marketing techniques you can save a lot of time, so you can become a better musician and at the same time get noticed
To be present for the right people
- There are two kinds of people you want to present your work:
- booking agents and promoters like newspapers, radio channels and local television
- your fans, audience and the curious
- There are two kinds of people you want to present your work:
There is a third group of people you should be aware of…
These people are crawling internet for new and interesting groups and artists. By saying being aware of, it might seem like you should keep away from them, but it’s actually the other way around.
These people are looking for the new talents (and that can be you or your group), doing something in a way that will be noticed. When you do something different from everyone else, by standing out of the crowd, being yourself as an artist or a band, you will be noticed.
The best way to do that is by doing what you believe in and keep to it. If you do your marketing right, they will see you.
The third group are people from the music industry, managers, the big venues and festivals. They have eyes and ears everywhere…
Saying all of this doesn’t mean that you can’t succeed without an EPK. Lots of musicians and bands manage without. Music is very easy to market, simply because everyone relates to some kind of music.
Music is essential in life, it inspires, helps us through good and bad, makes us happy, sad, mellow, takes us back in time, brings hope for the future and so much more. Never underestimate the power of music, make sure you keep it alive.
these guys may not need an epk:
Search for Musicians Electronic Press Kit?
There are lots of companies giving you the idea that you have to get their sort of EPK. That is not true, you don’t need to buy it from someone. When these companies offer you an EPK, it sounds a lot better than telling you that you need a website with the following information; biography, some pictures, videos, press reviews and interviews.
Still, for some, those alternatives might be good. What they offer is usually not the EPK, but give you that as part of something else that you have to pay a lot for, without getting the value you should have.
There are exceptions to this, of course. What you need to consider is what you need and how you want your EPK to look like. When you use a template for an ordinary website, you have the chance of making something different from all the others. By standing out from the crowd you can make it look like something people want to visit again.
What you need to create an epk is a website with a template that suits your needs. You should start by drawing the way you want it to look, then start searching for the website template.
There are two things you need to remember, when you create a website, you need a site name (which is called a domain name) and you need a place to host your site. (Here you can get both).
When you have gathered all the information you can, it’s time to get started. To make electronic press kit work on it’s own, you need time. It takes time before the site will be indexed by Google and other search engines, and it will take even longer before it is a trusted site. When you release it, you don’t have to start the big marketing of it. Let time work for you, so your site grows your reputation.
Digital presence made this way makes it a lot easier to be around the right places. When you are using an EPK, it can help you with all your marketing. What is an Electronic Press Kit? A time saver and maybe the musicians best friend.
I hope you found this article interesting, and that it will help you in the promotion of your music. You’re welcome to leave a comment on anything you found here and how you see you can use it. Leaving a comment on a website is of more value than most marketing musicians understand. That it’s valuable to other readers, is one thing, but you will also see other benefits from this activity. If you miss anything, please let us know. Marketing Musicians, (this website) want to reveal all you need and also give you ideas on where you can get what you need, safely, tested and approved. Thanks for your comments, and thank you for sharing 🙂by